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India Tariffs Keep Bulk Bourbon in a Holding Pattern
DISCUS is pushing for improved spirits trade access in India, where bulk Bourbon and other U.S. distilled spirits still face steep tariff barriers despite progress for bottled Bourbon.
The Waiting Game
American whiskey’s popularity presents a unique challenge: you can’t rush aging. While demand has surged over the past decade, the whiskey being bottled today was put into barrels years ago, when projections were far more conservative.
This supply-demand imbalance has created a premium on aged whiskey inventory and driven innovation in blending techniques that deliver complex flavor profiles without extended aging times.
Solutions for Growing Brands
Sourced aged whiskey from established bulk suppliers
Production adjuncts like Grade L and Grade H blenders
Contract aging with professional barrel management
Custom blending to achieve target flavor profiles
ETHRA Ingredients maintains significant aged whiskey inventory and offers flexible arrangements for brands needing immediate access to quality aged stock.
